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Acerinox launches “Acerinox Direct” to transform the customer experience in Europe

Tuesday November 18, 2025 |
The first step in an ambitious and globally-focused digitalization project, by launching a new platform that offers customers autonomy, transparency, and simplified management.

 

Acerinox Direct is an innovative platform that fosters customer autonomy, offering complete transparency by centralizing all account information in a single, accessible, and efficient location.

Maximum Independence and efficient management

The new tool has been designed to offer unprecedented autonomy and transparency. Customers using Acerinox Direct will have immediate access to:

  • Order status: Real-time tracking of their order status.
  • Instant documentation: Direct download of invoices, delivery notes, and certificates.
  • Efficient interactions: An optimized channel for monitoring claims and account information.

Key benefits: Autonomy and transparency

The design of Acerinox Direct has focused on redefining customer interaction, providing clear advantages:

  • 24/7 autonomy: The portal is accessible from any device and at any time, adapting to customer needs.
  • Total transparency: Real-time visibility of the most relevant information builds trust and strengthens the commercial relationship.
  • Simplified interactions: The platform reduces reliance on emails and calls, resulting in a more fluid, fast, and satisfactory user experience.

The next step: The E-Shop

This launch is just the beginning. As part of this ambitious project, Acerinox confirms that it has already begun developing its future E-Shop. This new platform will complement “Acerinox Direct” and will be the next important milestone for digitally transforming the company’s purchasing experience.